How to create best bet in SharePoint 2010 Search

Best bets essentially allows you to inject your chosen content at the top of search queries for certain keywords. As an example on my test bed site when ever someone types 'ukreddy', I want to return three key items at the top. These three items will be:


link to my twitter feed link i.e  https://twitter.com/#!/s_ukreddy
link to my blog i.e http://ukreddysharepoint2010.blogspot.in
link to my facebook i.e http://www.facebook.com/s.ukreddi




Follow these types:


1. Go to your site, select Site Actions-->Site Settings.


2. Click on Search Keywords.


3. Click on Add Keyword.


4, Enter Keyword Phrase.


5. We can alose add synonyms to keyword. that means if we search with synonyms word we will get same result as we get for the search keyword.


6. Click on Add Best Bet link, It wil open Add Best Bet window.


5. Specify URL for the best bet (i.e https://twitter.com/#!/s_ukreddy) and also specify Title , Description. Then Click on "OK".


6. Now again click on Add Best Bet link.


7. Specify URL for the best bet(i.e http://ukreddysharepoint2010.blogspot.in) and also specify Title , Description. Then Click on "OK".


8. Now again click on Add Best Bet link.


9. Specify URL for the best bet(i.e http://www.facebook.com/s.ukreddi) and also specify Title , Description. Then Click on "OK".


10. Specify Publishing Start Date,End Date and Clink on "OK".


11. Now go to your site and search for the keyword(i.e 'ukreddy'). all above three link will come on top of the search result with star mark.